We follow every lead from the click to the closed deal.
Most agencies stop reporting at the form fill. We keep going through your CRM to the booked call, the qualified opportunity, the proposal, and the signed deal, and we use those numbers to decide where your budget goes.
One lead, traced to revenue
ExampleOct 3 · Paid ad
Clicked a Google Search ad for “managed IT for law firms”
Oct 3 · CRM contact
Form filled, source and click ID saved in the CRM
Oct 6 · Booked call
Call held with the founder
Oct 9 · Qualified opportunity
Budget and timeline confirmed by sales
Oct 16 · Proposal
Proposal sent for a 12-month contract
Oct 30 · Closed won
$42,000
tied back to the ad, keyword, and campaign that started it
- Paid ad
- Landing page
- CRM contact
- Booked call
- Qualified opportunity
- Proposal
- Closed won
- Revenue
Where most agency reports stop: the click and the form fill.
Where we keep tracking: every lead through your CRM to the booked call, the qualified opportunity, the proposal, and the closed deal.
Six steps, in the same order, on every account.
Each step has to be finished before the next one starts. That's what keeps money from going into ads before the tracking and follow-up are ready.
Diagnose
We audit your ad account, funnel, tracking, CRM stages, and sales feedback. The free Teardown is a light version of this step.
Design
We set each channel's role, the campaign structure, the offer path, what the landing pages need, and what gets measured.
Build
We set up the ad accounts, analytics, tag tracking, CRM field mapping, and landing pages, then run the launch checklist.
Operate
We manage budgets, search terms, bidding, creative, and landing page tests, and we log every change we make.
Prove
We report on qualified opportunities and sales outcomes, so you see what happened after the lead came in.
Scale
We grow budgets or add channels only when the tracking and your team's capacity can support it.
We don't buy traffic we can't measure or follow up.
Your media budget stays off until every one of these checks passes. Many agencies turn the ads on first and sort out tracking later, which is how you end up paying for clicks nobody can trace.
Business
Offer, ideal customer, geography, sales path, and goal are written down.
Measurement
Analytics, ad conversions, tracking links, and CRM source fields pass test traffic.
Funnel
Landing page, form, booking path, thank-you page, and mobile experience pass QA.
Campaign
Structure, budgets, bids, locations, negative keywords, ads, and links pass QA.
CRM
A test lead lands correctly, keeps its source, moves through stages, and reaches its owner.
Reporting
Spend can be traced to the deepest business outcome available.
You're never in the dark about where your money went.
Every two weeks you get a plain-English report you can read in five minutes. It covers:
- Performance
- What changed
- Lead quality
- What we learned
- Next actions
- Budget pacing
We name every outcome.
Reports separate form fills, booked calls, attended calls, qualified opportunities, proposals, and closed deals.
Every change has a reason.
Each optimization is logged with a hypothesis, the action, the date, and whether it worked.
On top of the biweekly report, you get a business outcome review every month and a strategy review every quarter.
See a sample reportBiweekly report · Oct 1 to Oct 14
Sample report with illustrative numbers7
qualified opportunities from paid search
$354
media cost per qualified opportunity
Every outcome, named separately
- Form fills38
- Booked calls17
- Attended calls13
- Qualified opportunities7
- Proposals4
- Closed deals1
What changed, and why
Oct 2: Added 14 negative keywords and moved the budget to high-intent terms. Unqualified form fills fell from 9 to 3. Kept.
Want to see this applied to your account?
The free Paid Media Teardown is a light version of the Diagnose step: we review your ad account, tracking, and CRM handoff and hand you a 90-day plan. Not running ads yet? Request a free consultation instead.