The people behind Integrated Ads.
Integrated Ads is new. The team behind it isn't. We're the paid media arm of IGTMS, a go-to-market firm that has spent more than 20 years helping B2B companies build the messaging, sales process, and systems that turn leads into revenue. We started Integrated Ads because ads only pay off when everything after the click works too.
Daniel Ponce de Leon Tobar
Head of Paid Media and Growth, Integrated Ads
Builds paid acquisition that ties marketing spend to revenue. Daniel leads the campaigns, tracking, and reporting on Integrated Ads accounts.
Mark D. Gordon
Founder and CEO, IGTMS
Built Princeton Mortgage from $36M to $1.1B. Mark sets the strategy behind every IGTMS engagement, including the sales process your ads feed.
Nicole Gordon
Co-Founder and Head of GTM, IGTMS
Turns the vision into structure: the go-to-market, data, and AI systems that run IGTMS, including the CRM and attribution behind Integrated Ads.
Our core values.
We share these with every company in the IGTMS family. They decide how we run your account as much as any process does.
Be All-In
We don't dabble. We commit fully to every client's success and hold ourselves to the same standard we hold them.
Do What You Say
Integrity is the foundation of trust. We follow through on every commitment, every time.
Radical Transparency
We tell you what you need to hear, not what you want to hear. Honest feedback accelerates growth.
Execution Over Advice
Strategy without execution is just a document. We roll up our sleeves and do the work alongside you.
Systems Thinking
We build GTM engines that run without you. Every recommendation is designed for scale, not for next quarter.
Alignment First
Messaging, lead generation, sales, and technology only work when they work together. We never fix one in isolation.
We're running this system on our own company first.
Our first account is IGTMS, our parent company. We're putting the tracking, launch gates, and reports to work on our own pipeline before asking anyone else to trust them.
We'll publish the real numbers here once the first 90 days of data are in, and client case studies will follow as we build results together.
The IGTMS track record behind your ads.
These results come from IGTMS's go-to-market work on sales process, messaging, and pipeline. They aren't ad results, but they're the experience your campaigns are built on.
- years building go-to-market teams
- 20+
- clients served
- 100+
- sales professionals trained
- 1,000+
Temple IT
15 new clients and $1M+ in new annual recurring revenue in six months, after two years without a new client.
True North ITG
Qualified pipeline grew from $2.2M to $10M+ in four months.
Princeton Mortgage
Grew from a $36M regional lender to $1.1B in annual sales.
A whole go-to-market team stands behind your ads.
Ads only pay off when the sales process behind them works. The team that fixes your CRM and sales process and the team that runs your outbound follow-up are under the same roof as your ad team.
IGTMS
Builds go-to-market systems through the Core Four: Messaging, Lead Generation, Sales Execution, and RevTech.
Integrated Outbound
Runs cold email as a managed service, so the demand your ads create gets followed up.
Integrated Ads
Runs Google, LinkedIn, Meta, and Microsoft ads connected to your CRM, to fill your pipeline.
Talk to the people who'll run your ads.
Get a free Paid Media Teardown if you're already running ads, or request a free consultation if you're deciding where to start. Either way, you'll get a straight answer about whether ads can work for you.